paybox Wins Gold Mobile Star Award 2007 for 'Success Story Mobile Marketing /M-Commerce'
Winning the Gold Mobile Star Award for its success story about Maxis Malaysia using the paybox Mobile Wizard honours paybox's side-by-side approach with its customers. It emphasizes the importance of an integrated Mobile Marketing concept for a sustained success in mobile Payments and mobile Commerce.
Frankfurt, Germany (PRWEB) October 9, 2007 -- paybox wins Gold Mobile Star Award™ from MobileVillage® in the category "Success Story Mobile Marketing/M-Commerce". The award-winning success story is about Maxis, the leading mobile operator in Malaysia, using the paybox Brand Mobiliser ("Mobile Wizard") to maximise the mobile lifestyle of its over 8 Mio subscribers.
Mobile Wizard provides customers easy access to all mobile Content, mobile Commerce and mobile Marketing services through just one SMS short code. At the same time, Maxis can interact with its subscribers via any communication channel (SMS, USSD, MMS, WAP, http). With Mobile Wizard, Maxis sets up, launches and tracks new mobile services through one platform - with zero-programming - to speed up time-to-market of new products. Maxis has rolled up four existing systems (the SMS portal, campaign management, subscription management and voucher management) into the paybox Mobile Wizard - achieving an ROI within 12 months.
Success Story Mobile Marketing/M-Commerce
"To be honoured with a Gold Mobile Star Award proves our approach in working side-by-side with our customers for their success", says Eckhard Ortwein, CEO paybox . "This case story is an excellent example that sustained success in mobile Payments and mobile Commerce has to be driven by an integrated Mobile Marketing concept ".
MobileVillage®, the 14-year leader in market development and news services about mobile technology, honors with its annual Mobile Star Awards™ the best companies, products, deployments, and leaders in mobile and wireless technology. Winners are chosen by subscribers to Go Mobile®, MobileVillage's free online newsletter sent to technology executives, mobile professionals, IT managers, developers, and top tech journalists.
"Today there are more mobile and wireless products, and more mobile users than ever before," says MobileVillage Editor Gary Thayer. "So there's a natural need for people to see and compare what's out there. This year nearly 2,000 MobileVillage readers cast votes."
paybox Brand Mobiliser ("Mobile Wizard") can be deployed by operators as a standalone product or as an integral part of the paybox Mobiliser Platform - combining the broadest portfolio of m-Commerce services worldwide.
